Survey Indicates More Than 95 Percent of Organizations Expect to Maintain or Grow Their Use of SaaS Through 2010
More than 95 percent of organizations expect to maintain or grow their use of software as a service (SaaS), according to a survey by Gartner, Inc. Survey respondents cited significant integration requirements and a change in sourcing strategy as the top two reasons for adoption followed by high total cost of ownership (TCO).However, Gartner found that most companies still do not have policies
Categories: CRM Articles, CRM Reviews, CRM Technology, Customer Centric, Customer Retention in a Recession, In the news Tags: CRM Industry, CRM Reviews, Social CRM
How Hoover’s Users Clean Up Inside-Sales Performance - Story From: CRM Buyer
Companies seeking to steer highly qualified leads to their "closers" are faced today with a combination of competitive threats, information overload and hesitant buyer behavior requiring new strategies and tools to succeed. The never-ending economic pressure for sales organizations to increase productivity, while "doing more with less," often results in organizational emphasis on segregating responsibilities.
Categories: Analysis, CRM Articles, CRM Basics, CRM Reviews, CRM Technology, Customer Retention in a Recession, Web Based Email Software, Workflow Tags: CRM Reviews
The Reinvention of the Cloud Computing Reseller - Story From: CRM Buyer
A year ago, I suggested that the Software as a Service and cloud computing industry was entering a new stage in which vendors would begin putting greater emphasis on expanding their sales channels to broaden the addressable market for their solutions. Anyone following the SaaS/cloud computing industry knows that this idea has become a reality.
Categories: CRM Articles, CRM Basics, CRM Reviews, CRM Technology, Customer Retention in a Recession, SaaS, Web Based Email Software, Workflow Tags: CRM Reviews
Salesforce.com Cuts Ribbon on Chatter App Exchange - Story From: CRM Buyer
Salesforce.com has launched ChatterExchange, an app marketplace for Chatter, the enterprise collaboration platform it introduced earlier this year. It is built on "Cloud 2" -- the company's name for the next generation of cloud computing: social, collaborative, and capable of delivering real-time access to data and information across new mobile devices.
Categories: CRM Articles, CRM Basics, CRM Reviews, CRM Technology, Customer Retention in a Recession, Product News, Web Based Email Software, Workflow Tags: CRM Reviews
Customer Centricity vs. the Front-Office/Back-Office Fallacy - Story From: CRM Buyer
CRM is supposed to give you a 360-degree view of your customers. I debate that -- I think it gives, at best, a couple of overlapping 270-degree views, and 30 degrees will always be hidden. However, my real point is this: Having a 360-degree view of your customers isn't worth a hill of beans unless you can couple that with a 360-degree view of your own organization.
Categories: CRM Articles, CRM Basics, CRM Reviews, CRM Technology, Customer Retention in a Recession, Strategy, Web Based Email Software, Workflow Tags: CRM Reviews
When It Comes to Data, Location Matters - Story From: CRM Buyer
Cloud computing and SaaS are on the rise in a big way, but for some companies, there's an issue that is starting to come up in a lot of conversations with their service providers: the geographical location of their data. While it may not seem a big deal to some, conflicts with national privacy laws add one more agenda item you may have to consider before making the move to the cloud.
Categories: CRM Articles, CRM Basics, CRM Reviews, CRM Technology, Customer Retention in a Recession, SaaS, Web Based Email Software, Workflow Tags: CRM Reviews
Hop On the Social CRM Express - Story From: CRM Buyer
There's a huge discussion raging on the Internet started by a provocative question from Bob Thompson: Can you do social CRM without social media/networks? I find it curious that I am not in agreement with much of the discussion or, more to the point, I might agree with the conclusion but not the underpinnings.
Categories: Analysis, CRM Articles, CRM Basics, CRM Reviews, CRM Technology, Customer Retention in a Recession, Web Based Email Software, Workflow Tags: CRM Reviews
Making Sense of the Complex “as a Service” Ecosystem
Here’s a very informative article by Max Coburn and Margaret Dawson of Hubspan which summarizes a presentation that will be given at Cloud Expo later this month, Which “aaS” Is Right for You?. Check out the complete source article for much more, including a brief synopsis of current aaS variants, when you should consider [...]
Categories: CRM Articles, CRM Basics, CRM Reviews, CRM Technology, Customer Retention in a Recession, IaaS, SaaS, Web Based Email Software, Workflow, cloud computing Tags: CRM Reviews
CRM for the Small Business, Part 8: Scaling Up - Story From: CRM Buyer
A good CRM system can prove invaluable to a small business trying to achieve its business goals. Once that growth starts to occur, though, a small business needs to consider how the CRM tool will scale to meet the new demand. A small business is ready to think about scaling up if its processes are becoming more complex.
Categories: CRM Articles, CRM Basics, CRM Reviews, CRM Technology, Customer Retention in a Recession, Strategy, Web Based Email Software, Workflow Tags: CRM Reviews
CRM for Telecoms, Part 1: Getting More Strategic - Story From: CRM Buyer
Most of today's telecom customers -- who use their phone apps to check the menu at a local eatery or text a friend -- are clueless about the origins of electronic media. Only those holding a Medicare card, perhaps, appreciate that in the early days of phone service, the telephone company's CRM only involved the employment of a local switchboard operator.
Categories: CRM Articles, CRM Basics, CRM Reviews, CRM Technology, Customer Retention in a Recession, Web Based Email Software, Workflow Tags: CRM Reviews
4 Reasons Why Your Emails Aren’t Opened (And how to fix it.) - Story From: Infusionsoft Blog
Imagine this: You sent an email to your entire list and you later check to see the performance of it. You discover your open rate was abysmal. Open rates are that ugly metric that no marketer wants to see drop, but often it does and they face the truth that no one opens their emails. [...]
Categories: CRM Articles, Customer Retention in a Recession, Customer Service, Email Marketing, small business Tags: CRM Reviews
Second Site: Online Accessibility for the Visually Impaired - Story From: CRM Buyer
As the population ages, financial institutions and other service providers will have to learn to adapt their marketing approaches to appeal to a sector that has high disposable income and substantial spending power. In some cases, they will also have physical limitations that will impede online activities, including vision loss.
Categories: CRM Articles, CRM Basics, CRM Reviews, CRM Technology, Customer Retention in a Recession, Customer Service, Web Based Email Software, Workflow Tags: CRM Reviews
New Tech Tools for Thrifty Travelers - Story From: CRM Buyer
Many college students have been spending the week on the beaches of Padre Island and other balmy locales, soaking up equal parts sun and alcohol. Meanwhile, the families of America are starting to think about where they'd like to dig their toes in the sand for summer vacations -- if they're not already picturing themselves joining the long, sweaty lines at the nation's major theme parks.
Categories: CRM Articles, CRM Basics, CRM Reviews, CRM Technology, Customer Retention in a Recession, E-Commerce, Web Based Email Software, Workflow Tags: CRM Reviews
Send a Latte in Your Follow-Up Sequence - Story From: Infusionsoft Blog
In an exclusive partnership with Starbucks*, Infusionsoft now provides the ability to send a latte to your prospects and customers through a follow-up sequence. Combined with email marketing, CRM, e-commerce, Infusionsoft now will keep your prospects and customers awake at all hours of the day and night. Just like sending an email marketing broadcast, you simply [...]
Categories: CRM Articles, CRM Reviews, Customer Retention in a Recession, Customer Service, Infusionsoft, follow-up marketing Tags: CRM Reviews
Three Steps to an Early Grave for Social CRM - Story From: CRM Buyer
While CRM has always been "social," it's now starting to get "Social" -- in other words, it's starting to tap into the ways customers have seized control of their relationships with the people they buy from through technology, participation and the ability to reach more people -- and more-important people, as they see it -- than they ever could in the past.
Categories: CRM Articles, CRM Basics, CRM Reviews, CRM Technology, Customer Retention in a Recession, Strategy, Web Based Email Software, Workflow Tags: CRM Reviews
Customer Feedback And The Building of Solid Relationships
Here are several excerpts from a post by Ariel Maayan, the director of professional services at Kampyle, Customer Feedback And The Building of Solid Relationships: Like any successful relationship, the one between an e-tailer and a customer relies on two-way communication. The forward-thinking business owner wants to know what customers are doing on her Web [...]
Categories: CRM Articles, CRM Basics, CRM Best Practices, CRM Reviews, CRM Technology, Customer Loyalty, Customer Retention in a Recession, Customer Service, Customer Survey, Web Based Email Software, Web Site Design, Workflow, customer feedback Tags: CRM Reviews
R4 Import Data Wizard – Tips and Tricks - Story From: Microsoft Dynamics CRM Team Blog
The new Microsoft Dynamics CRM Online “Import Data Wizard” supports .csv, .txt and .xml file format for source data input. It also supports upload of multiple files in one Import session in compressed file format (.Zip). A .zip file can include files...(read more)
Categories: CRM Articles, CRM Reviews, Customer Retention in a Recession, Customer Service, Data Import Wizard, Data Integration, Data Management, Data Migration, Tips and Tricks Tags: CRM Reviews
The Season of Sustainability - Story From: CRM Buyer
Over the last couple of weeks, I have maintained radio silence, hardly blogging as I tried to prepare a manuscript for publication. This piece is not the usual analyst fare with charts and graphs and interpretations. It's a simple book of my writings from the last year and a half.
Categories: Analysis, CRM Articles, CRM Basics, CRM Reviews, CRM Technology, Customer Retention in a Recession, Web Based Email Software, Workflow Tags: CRM Reviews
Free Salesforce Lead Scoring App Launched - Story From: Recent Ideas
Automatically prioritize your leads based on who they are and what they do with the new Force.com labs Salesforce Lead Scoring app! Lead scoring is a great way to separate your hot leads from your cold leads so you can nurture the cold ones and send ...
Categories: CRM Articles, CRM Online, CRM Reviews, Customer Retention in a Recession, Customer Service Tags: CRM Reviews
IDC Forecasts Tech Sales & Marketing Expenses to Grow Faster Than Revenue in 2010
The International Data Corporation (IDC) Executive Advisory Group forecasts that global sales and marketing expenses will to grow at 4.7% and 3.5% respectively in 2010, outpacing the projected 3.2% growth in worldwide IT spending. These expense gains will lead tech executives to accelerate their initiatives to improve the productivity and cost efficiency of sales and marketing.In addition,
Categories: CRM Articles, CRM Basics, CRM Reviews, CRM Technology, Customer Retention in a Recession, Twestival, Web Based Email Software, Workflow, twitter Tags: CRM Reviews
