Holding Social Media Marketing’s Feet to the Fire - Story From: CRM Buyer
Accountability is essential for any company that wants to be successful. Without it, there is no way to know whether what you're doing is working or could be done better. In the competitive world of Internet retailing, razor-thin margins and fickle consumers make it even more important to ensure that every effort is contributing to the bottom line.
Categories: CRM Reviews, CRM Technology, Customer Centric, Customer Retention in a Recession, E-Marketing Tags: CRM Industry, Social CRM
Here Comes Google to Save the Sale - Story From: CRM Buyer
Google has introduced a feature that gives advertisers another bite at the apple -- that is, it gives them another shot at potential customers who interacted with their company somewhere on the Google Content Network but didn't make a purchase. Google is calling the feature "remarketing." Introduced last year in a beta test, it is now available throughout its advertising network.
Categories: Analysis, CRM Online, Customer Service, E-Marketing, Email, Email Marketing, email marketing 2.0 Tags:
Top 5 Ways CRM Decision Makers Go Astray - Story From: CRM Buyer
Tolstoy wrote, "Happy families are all alike; every unhappy family is unhappy in its own way." CRM failures are very similar -- the ones that work do so for the same reasons, but those that go awry manifest a collection of diverse symptoms. CRM fails for a lot of reasons -- many of them traceable to the original decision-making process.
Categories: CRM Articles, CRM Online, Contact Management Software Reviews, Customer Service, E-Commerce, E-Marketing, Strategy Tags:
