25 Email Marketing Tips and Tactics - Story From: The Official Infusionsoft Blog
Many marketers and non-marketers share a mutual concern for doing email marketing the right way. They often wonder if the emails they’re sending are making it to the inbox and pleasing their recipients, and they are curious about how they can improve the response rates of their email campaigns. With these 25 email tips, you [...]
Categories: Email Marketing, Infusionsoft, Tips, email marketing 2.0, small business Tags: Infusionsoft CRM
Top 10 Infusionsoft Blog Posts from 2010 - Story From: The Official Infusionsoft Blog
We love our blog and love sharing helpful content for our audience of entrepreneurs and small business owners. This year, we’ve focused heavily on Email Marketing 2.0, marketing automation and tips for marketing for small businesses and a sprinkling of social media tips. We’ve compiled the top blog entries we’ve posted about this year so [...]
Categories: Blogging, Email Marketing, Infusionsoft, Tips, email marketing 2.0, small business, social media Tags: Infusionsoft CRM
Answers to Email Marketing Challenges - Story From: The Official Infusionsoft Blog
Man, I really love MarketingSherpa. They publish great reports designed for marketers and small business owners. Today, they shared an article and chart that points out the challenges marketers face in their email marketing effectiveness. This got me thinking about how small businesses can overcome these challenges and show the competition who’s boss. In the [...]
Categories: Email Marketing, Infusionsoft, Technology, Tips, email marketing 2.0, help, small business Tags: Infusionsoft CRM
HOW-TO: Optimize Your Email Marketing Campaign - Story From: The Official Infusionsoft Blog
Optimizing your existing email marketing campaign is a great way to boost conversions, traffic and interest in what you already have to offer. Continually assessing and making small, but worthy, improvements is key to driving better results in your business. There are a several areas to assess and improve when aiming to optimize your email [...]
Categories: Email Marketing, Infusionsoft, email marketing 2.0, small business Tags: Infusionsoft CRM
The Concept of Narrowband Marketing - Story From: Infusionsoft Blog
I’m going to share an interesting and useful concept for you known as narrowband marketing. It very much covers how marketers today need to act in order to maintain relevance to their customers and prospects. This concept is something that I believe every small business needs to adopt in order to be successful at marketing [...]
Categories: Email Marketing, Entrepreneur, Infusionsoft, Marketing, Tips, email marketing 2.0, small business Tags: Infusionsoft CRM
Ready, Send, Aim: It’s a Real Problem - Story From: Infusionsoft Blog
Many marketers do not check their email marketing strategy before they hit send and that’s a serious problem. In order for the industry to thrive and maintain relevance, a marketer must have data (not a hunch) people expect that next email. If you aren’t measuring and assessing how your last email performed (and why), you’re [...]
Categories: CRM, CRM Reviews, CRM Technology, Customer Centric, Customer Retention in a Recession, Email Marketing, Infusionsoft, email marketing 2.0, small business Tags: CRM Industry, Infusionsoft CRM, Social CRM
Packing That Email Marketing Heat - Story From: Infusionsoft Blog
Email newsletters have made a comeback to entrepreneurs and small business owners. Many thought-leaders have made the jump to use an email newsletter to connect with their audience, solicit engagement and rise above the noise in social media. Email newsletters are much different than they were five years ago. Today’s newsletters are based on subscriber’s [...]
Categories: CRM Reviews, CRM Technology, Customer Centric, Customer Retention in a Recession, Email Marketing, Entrepreneur, Infusionsoft, Marketing, Trends, email marketing 2.0, small business Tags: CRM Industry, Infusionsoft CRM, Social CRM
19 Ways to Connect Social Media & Email Marketing Together - Story From: Infusionsoft Blog
Social media and email marketing are here to stay. Many entrepreneurs that I speak with often want to know about how to integrate social media into their email marketing. Social media affords lead-generation, branding and that “cool” factor for a brand. Email marketing offers accessibility, audience size and loyalty to their subscribers. So how can [...]
Categories: CRM, CRM Reviews, CRM Technology, Customer Centric, Customer Retention in a Recession, Email Marketing, Entrepreneur, Infusionsoft, Tips, email marketing 2.0, small business, social media Tags: CRM Industry, Infusionsoft CRM, Social CRM
Why Do Email Messages Go to Spam? - Story From: Infusionsoft Blog
Many business owners often wonder why email messages go to spam. In my previous entry, I shared seven sure-fire ways on how to get your email messages to the spam folder. Apparently, small business owners want their messages to go to the inbox. In this entry, I’ll explain how spam filters work so you understand [...]
Categories: CRM Reviews, CRM Technology, Customer Centric, Customer Retention in a Recession, Email Marketing, Entrepreneur, Infusionsoft, Technology, Tips, email marketing 2.0, small business Tags: CRM Industry, Infusionsoft CRM, Social CRM
7 Ways for Email to Land in Spam Folders - Story From: Infusionsoft Blog
Email deliverability is a top concern among entrepreneurs who use email marketing in their business. After all, what good is email marketing if messages go to the Spam folder? At Infusionsoft, we take email deliverability seriously and want to share seven sure-fire ways to have your message land in the junk folder. Learn from these [...]
Categories: CRM Reviews, CRM Technology, Customer Centric, Customer Retention in a Recession, Email Marketing, Infusionsoft, Tips, email marketing 2.0, small business Tags: CRM Industry, Infusionsoft CRM, Social CRM
And People Say Email Marketing is Dead… - Story From: Infusionsoft Blog
The debate wages on between email marketing and social media with respect to which medium consumers engage with the most. This morning, AT&T sent me an email. Why? I opted in for the announcement about the iPhone 4. What makes this even better is their use of segmentation and respect demonstrated toward their subscribers in [...]
Categories: Business, CRM Reviews, CRM Technology, Customer Centric, Customer Retention in a Recession, Email Marketing, Infusionsoft, Marketing, email marketing 2.0, social media Tags: CRM Industry, Infusionsoft CRM, Social CRM
Email Marketing 1.0 Hurts Your Business - Story From: Infusionsoft Blog
Last week, I wrote about top mistakes small business email marketers make when they utilize email marketing in their business. Today, I want to drive the importance of sending relevant, targeted and personalized email broadcasts to people. If you’re not doing Email Marketing 2.0, you are harming your business … I’ll explain why. In the era [...]
Categories: CRM Reviews, CRM Technology, Customer Centric, Customer Retention in a Recession, Email Marketing, Infusionsoft, Tips, discussion, email marketing 2.0, small business Tags: CRM Industry, Infusionsoft CRM, Social CRM
3 Common Email Marketing Mistakes That Will Cost You - Story From: Infusionsoft Blog
Email deliverability is a top concern among small businesses. Quite simply, they want to send messages and know they are received by their prospects and customers. In light of this simple task, there are a few gaffes that can cost you when you send your next email marketing message. I’ll share a few real examples [...]
Categories: CRM Reviews, CRM Technology, Customer Centric, Customer Retention in a Recession, Email Marketing, Infusionsoft, Mistakes, Resources, Tips, email marketing 2.0, small business Tags: CRM Industry, Infusionsoft CRM, Social CRM
Exclusive Webinar: Charting A New Course in Email Marketing 2.0 - Story From: Infusionsoft Blog
I’m super excited to announce that tomorrow I’ll be doing a webinar with Anita Campbell from Small Business Trends. During this webinar, we’ll teach the concepts of Email Marketing 2.0 and show how to send your first Email Marketing 2.0 broadcast using Infusionsoft. This will be a great opportunity for people interested in Infusionsoft to see [...]
Categories: CRM Reviews, CRM Technology, Customer Centric, Customer Retention in a Recession, Email Marketing, Webinar, email marketing 2.0, small business Tags: CRM Industry, Social CRM
Here Comes Google to Save the Sale - Story From: CRM Buyer
Google has introduced a feature that gives advertisers another bite at the apple -- that is, it gives them another shot at potential customers who interacted with their company somewhere on the Google Content Network but didn't make a purchase. Google is calling the feature "remarketing." Introduced last year in a beta test, it is now available throughout its advertising network.
Categories: Analysis, CRM Online, Customer Service, E-Marketing, Email, Email Marketing, email marketing 2.0 Tags:
On our way to DEMO 2010! - Story From: Infusionsoft Blog
We interrupt your regularly scheduled programming for an announcement… We’re excited to announce that we’ve been invited to speak at DEMO 2010 Conference. On Monday afternoon, Infusionsoft co-founder Scott Martineau and I will be presenting on stage showing off our latest edition of Infusionsoft’s email marketing 2.0 software for small businesses. We’ve put a lot of [...]
