Web Based Email Software

How Hoover’s Users Clean Up Inside-Sales Performance - Story From: CRM Buyer

Companies seeking to steer highly qualified leads to their "closers" are faced today with a combination of competitive threats, information overload and hesitant buyer behavior requiring new strategies and tools to succeed. The never-ending economic pressure for sales organizations to increase productivity, while "doing more with less," often results in organizational emphasis on segregating responsibilities.

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The Reinvention of the Cloud Computing Reseller - Story From: CRM Buyer

A year ago, I suggested that the Software as a Service and cloud computing industry was entering a new stage in which vendors would begin putting greater emphasis on expanding their sales channels to broaden the addressable market for their solutions. Anyone following the SaaS/cloud computing industry knows that this idea has become a reality.

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Salesforce.com Cuts Ribbon on Chatter App Exchange - Story From: CRM Buyer

Salesforce.com has launched ChatterExchange, an app marketplace for Chatter, the enterprise collaboration platform it introduced earlier this year. It is built on "Cloud 2" -- the company's name for the next generation of cloud computing: social, collaborative, and capable of delivering real-time access to data and information across new mobile devices.

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Customer Centricity vs. the Front-Office/Back-Office Fallacy - Story From: CRM Buyer

CRM is supposed to give you a 360-degree view of your customers. I debate that -- I think it gives, at best, a couple of overlapping 270-degree views, and 30 degrees will always be hidden. However, my real point is this: Having a 360-degree view of your customers isn't worth a hill of beans unless you can couple that with a 360-degree view of your own organization.

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When It Comes to Data, Location Matters - Story From: CRM Buyer

Cloud computing and SaaS are on the rise in a big way, but for some companies, there's an issue that is starting to come up in a lot of conversations with their service providers: the geographical location of their data. While it may not seem a big deal to some, conflicts with national privacy laws add one more agenda item you may have to consider before making the move to the cloud.

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Hop On the Social CRM Express - Story From: CRM Buyer

There's a huge discussion raging on the Internet started by a provocative question from Bob Thompson: Can you do social CRM without social media/networks? I find it curious that I am not in agreement with much of the discussion or, more to the point, I might agree with the conclusion but not the underpinnings.

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Making Sense of the Complex “as a Service” Ecosystem

Here’s a very informative article by Max Coburn and Margaret Dawson of Hubspan which summarizes a presentation that will be given at Cloud Expo later this month, Which “aaS” Is Right for You?. Check out the complete source article for much more, including a brief synopsis of current aaS variants, when you should consider [...]

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CRM for the Small Business, Part 8: Scaling Up - Story From: CRM Buyer

A good CRM system can prove invaluable to a small business trying to achieve its business goals. Once that growth starts to occur, though, a small business needs to consider how the CRM tool will scale to meet the new demand. A small business is ready to think about scaling up if its processes are becoming more complex.

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CRM for Telecoms, Part 1: Getting More Strategic - Story From: CRM Buyer

Most of today's telecom customers -- who use their phone apps to check the menu at a local eatery or text a friend -- are clueless about the origins of electronic media. Only those holding a Medicare card, perhaps, appreciate that in the early days of phone service, the telephone company's CRM only involved the employment of a local switchboard operator.

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Second Site: Online Accessibility for the Visually Impaired - Story From: CRM Buyer

As the population ages, financial institutions and other service providers will have to learn to adapt their marketing approaches to appeal to a sector that has high disposable income and substantial spending power. In some cases, they will also have physical limitations that will impede online activities, including vision loss.

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New Tech Tools for Thrifty Travelers - Story From: CRM Buyer

Many college students have been spending the week on the beaches of Padre Island and other balmy locales, soaking up equal parts sun and alcohol. Meanwhile, the families of America are starting to think about where they'd like to dig their toes in the sand for summer vacations -- if they're not already picturing themselves joining the long, sweaty lines at the nation's major theme parks.

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Three Steps to an Early Grave for Social CRM - Story From: CRM Buyer

While CRM has always been "social," it's now starting to get "Social" -- in other words, it's starting to tap into the ways customers have seized control of their relationships with the people they buy from through technology, participation and the ability to reach more people -- and more-important people, as they see it -- than they ever could in the past.

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Customer Feedback And The Building of Solid Relationships

Here are several excerpts from a post by Ariel Maayan, the director of professional services at Kampyle, Customer Feedback And The Building of Solid Relationships: Like any successful relationship, the one between an e-tailer and a customer relies on two-way communication. The forward-thinking business owner wants to know what customers are doing on her Web [...]

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The Season of Sustainability - Story From: CRM Buyer

Over the last couple of weeks, I have maintained radio silence, hardly blogging as I tried to prepare a manuscript for publication. This piece is not the usual analyst fare with charts and graphs and interpretations. It's a simple book of my writings from the last year and a half.

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IDC Forecasts Tech Sales & Marketing Expenses to Grow Faster Than Revenue in 2010

The International Data Corporation (IDC) Executive Advisory Group forecasts that global sales and marketing expenses will to grow at 4.7% and 3.5% respectively in 2010, outpacing the projected 3.2% growth in worldwide IT spending. These expense gains will lead tech executives to accelerate their initiatives to improve the productivity and cost efficiency of sales and marketing.In addition,

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5 Reasons to Use Email Marketing in a Growing Social Networking World

Here is a synopsis of post by Rohit Bhargava, Senior VP, Strategy & Marketing with Ogilvy 360 Digital Influence, Marketing To The Sadly Underappreciated Email Inbox: As marketers slowly turn to using social media as a greater part of their marketing, it is easy to think that the importance of email will start to fade. [...]

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3 Models For Applying Customer Feedback to Innovation

Here are several excerpts from an informative post by Hutch Carpenter, VP of Product at Spigit, 3 Models For Applying Customer Feedback to Innovation; for much more, check out the complete source article: Customers have always been core to companies’ existence. An obvious statement for sure. Customers are the source of cash flow, and have [...]

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5 Often Overlooked Ways To Optimize Your Website Content

Here is an excellent post by Michele Linn (@michelelinn), a marketing consultant with her own firm, Linn Communications,  5 Ways To Find the Perfect Keywords for Your B2B Content: Something easily overlooked in content creation is the importance of keywords. Marketers often think about keywords when optimizing a website for search, but keywords are equally [...]

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8 Metrics You Must Know about Marketing, Leads and Sales - Story From: Sell, Sell, Sell!

You can't manage what you don't measure. Its not as hard as you think to measure what matters most. Whether you're using a fancy CRM solution with Marketing Analytics or not, you can get started today with this roadmap.

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6 Action Steps to Get More Quality Leads and Close More Sales - Story From: Sell, Sell, Sell!

Attract the right leads and qualify them automatically so your sales team spends its time closing deals, not finding people to sell to.

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