Online Bill Payments, Part 2: A Big CRM Opportunity - Story From: CRM Buyer
Paying bills with a few computer clicks sounds like a great idea for consumers — and it is. Online bill paying is increasingly popular with millions of consumers, and the potential for paperless payments is many times greater than it is today. The number of households that used an online payment service provided through a financial institution jumped from 12 million in 2001 to 31 million in 2008, according to an Aspen Analytics study. Online bill paying also is great tool for banks and credit unions to enhance their customer relationship management programs.
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Online Bill Payments, Part 2: A Big CRM Opportunity – Story From: CRM Buyer
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