5 Insider Tips to Get Your Business ‘Social’ - Story From: Infusionsoft Blog
I joined Lamar Johnson and Joe C. on a local radio show discussion about social media advice for small business on his show, Social Media Secrets Revealed. During the hour-long show (videos included below), there were moments of hilarity and killer advice that you can take to the bank with social media advice for your business. In this post, I’ll share five helpful tips to boost your business’ social media footprint.
Lamar and I discussed some of the motives in why and how our social media presence became what it is today. As a community manager, I’m proud of our growth throughout Twitter, Facebook, YouTube and our Blog. Thanks to you, our fans. Without you, all this wouldn’t be possible.
Here are five solid insider tips that will help you make your business more social, connect with customers, energize fans and attract prospects:
- Track Your Blog with Google Analytics – If you’re starting out your blog, it’s a good idea to measure the traffic with free website tracking provided by Google Analytics. You’ll discover useful data like bounce rates, time on site, trends and a lot of helpful data that serves as feedback. That helps us see how you use our blog, what you like and helps me make decisions about the blog. Nothing invasive — it’s aggregate data — individual privacy is still upheld.
- Social Media Strategy: Identify Your Goals – I know this is beating a dead horse but it’s so crucial. Spend at least a few moments thinking about what you actually want from your small business’ social media activities. Sometimes it’s revenue; sometimes it’s entertaining discussion; sometimes it’s brand and buzz building; sometimes it’s customer service. It can be any (or none) of these and that’s perfectly fine. Knowing the goals, the strategy can be developed without too much Tylenol. For a few ideas, Dosh Dosh suggests social media goals to aim for.
- Be Involved and Discover Your Community – Online communities are a powerful way to connect with leaders in your space. Communities frequently rally around a narrow set of topics and causes and people identify with each other. This helps weed out the interference and make connections that matter. Forums are popular, Tweet-Chats are growing in popularity, Facebook Community Pages may be next. A good example of online community that I referred to is Warrior Forum for entrepreneurs and Internet marketers.
- You Can Be Great at Social Media and Not Use Twitter – In response to a question was about “What do you tell a business owner who doesn’t use Twitter to use Twitter?” This gives rise to the sense of overwhelm among business owners and I cant blame them. I made it a point that you don’t need to use Twitter to effectively use social media. Sure, it has 93 million users, over a billion Tweets, but it’s still only one channel to listen and engage with others. Here’s that Twitter Guide for Small Business that Twitter published for small business owner I mentioned during the show.
- Think Critically – but Optimistically – About Your {Insert Social Media Device Here} – In this case, I picked on blogs, but it applies to any activity in social media. Gather the data, use the data to help ascertain conclusions and always work to improve the results. It helps to measure your content in context to “useful” (e.g., Wikipedia) and “interesting” (e.g., TMZ) so you can create awesome content. Exercising disciplined optimism in your social media activities is crucial – you won’t have overnight success, but you should be seeing results as you are consistently pushing out great content that engages, helps and inspires people.
Gah! There are so many more tips, but you’ll just have to subscribe to the Infusionsoft Blog to receive upcoming small business social media tips.
Embedded below are two ~30-minute recordings of the Social Media Secrets Revealed show broadcast from KQCK with Lamar and I. What’s in ‘em? My fourth-grade horrors made a comeback via “Joe-Mamma,” a brief history of how I became involved in social media, a couple great questions from viewers, discussion on ROI and social media strategy — and even some legitimized social media innuendos. Oh, and stay tuned toward the end of the second video for some dirt on MailChimp. (Kidding. I give them well-deserved props.) You’ll enjoy it!
Segment 1:
Segment 2:
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I’m interested in your thoughts, comments and general ideas on how social media helps your business. Social media is a here to stay and businesses and consumers have closed the gap in their interactions through it. We’re all learning this thing and it’s good to ask questions and share experiences on social media for small business.
[Image credit: Webtreats]
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