AppExchange App of the Week: Marketo Revenue Cycle Analytics - Story From: Popular Ideas
Marketo has done it again with this week’s App of the Week: Revenue Cycle Analytics- Marketing Reporting, Forecasts & ROI. As a marketer myself, this app speaks to me as it delivers easy to use conversion analysis tools. Instead of having to cobble together multiple campaign reports and lead information in Excel, you can automatically get a quick view of how your prospects are moving through the sales cycle in Salesforce and identify stages where there is considerable drop-off.
Here are 3 major features that I think you’ll love:
Revenue Cycle Explorer- Easily measure and report on the leads and accounts that enter each stage in a given period. Also, measure conversion and velocity to see which programs move prospects faster through the funnel.
Planning & Forecasting- Automatically create analytic models that predict conversion between funnel stages over time.
Executive Insights- Quickly turn your revenue cycle analytics into professionally designed presentations.
Revenue Cycle Explorer
To learn more about this offering, check out Marketo’s listing or visit this overview page on their website.
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