Hop On the Social CRM Express - Story From: CRM Buyer
There’s a huge discussion raging on the Internet started by a provocative question from Bob Thompson: Can you do social CRM without social media/networks? I find it curious that I am not in agreement with much of the discussion or, more to the point, I might agree with the conclusion but not the underpinnings. The discussion and its conclusion fall too quickly, in my estimate, to Paul’s declaration that “the business ecosystem is controlled by the customer. Period.”
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Hop On the Social CRM Express – Story From: CRM Buyer
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