IDC Forecasts Tech Sales & Marketing Expenses to Grow Faster Than Revenue in 2010
The International Data Corporation (IDC) Executive Advisory Group forecasts that global sales and marketing expenses will to grow at 4.7% and 3.5% respectively in 2010, outpacing the projected 3.2% growth in worldwide IT spending. These expense gains will lead tech executives to accelerate their initiatives to improve the productivity and cost efficiency of sales and marketing.In addition,
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IDC Forecasts Tech Sales & Marketing Expenses to Grow Faster Than Revenue in 2010
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