Free Salesforce Lead Scoring App Launched - Story From: Recent Ideas
Automatically prioritize your leads based on who they are and what they do with the new Force.com labs Salesforce Lead Scoring app! Lead scoring is a great way to separate your hot leads from your cold leads so you can nurture the cold ones and send the hot ones quickly to inside sales or your Account Executives for follow-up. Create rules that determine the score, and then group leads into Lead Priority categories based on their score.
In the Sales Cloud you can create formula fields for scoring demographic information such as Company revenue, but this doesn’t scale well and doesn’t capture any behavior of your leads such as if they attended your recent tradeshow.
With the new Lead Scoring App, you can create hundreds of behavior and demographic rules in seconds using point & click tools. For example, you may have learned through reports that prospects that attend a webinar are more likely to convert to closed revenue, so you can create a custom field “Attended” and give attendee’s a high score.
Also, you may know that the Director of Marketing is the right person to sell to, and is more valuable than a manager or even the VP Marketing or CEO. You can create a set of rules around title to score Director of Marketing the highest.
Finally, you probably want to disqualify leads that opt out of email communications or are from the an industry that doesn’t match your sweet spot, so you can subtract points from those leads to indicate a lower value.
Because the Lead Scoring App leverages the latest Force.com features, you can create hundreds of rules that are all evaluated within seconds of saving a lead or campaign member. Check out the listing for much more on how the app works, sample rules, and setup instructions and check out this article for more best practices on lead scoring and lead management.
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