Here Comes Google to Save the Sale - Story From: CRM Buyer

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Google has introduced a feature that gives advertisers another bite at the apple — that is, it gives them another shot at potential customers who interacted with their company somewhere on the Google Content Network but didn’t make a purchase. Google is calling the feature “remarketing.” Introduced last year in a beta test, it is now available throughout its advertising network, including on YouTube. The feature offers advertisers flexibility in crafting their campaigns: Marketers can target consumers with different messages depending on which page of a Web site they visited.

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