Top 5 Ways CRM Decision Makers Go Astray - Story From: CRM Buyer

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Tolstoy wrote, “Happy families are all alike; every unhappy family is unhappy in its own way.” CRM failures are very similar — the ones that work do so for the same reasons, but those that go awry manifest a collection of diverse symptoms. CRM fails for a lot of reasons — many of them traceable to the original decision-making process. The technology lets the users down on occasion, but the vast majority of problems come not from the technology but from the human decisions that resulted in the wrong product, process or people being employed.

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