Marketing Automation Success Story: Laura Roeder - Story From: The Official Infusionsoft Blog

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Laura Roeder is a social media marketing expert who teaches small businesses how to become known as number one in their field and claim their brand online. She sells a variety of information products on her website, lauraroeder.com. She’s based in Venice Beach, Calif. where she video blogs and creates a ton of content. Infusionsoft helped Roeder grow her business–tripling revenue in one year.

Multiple Systems Wastes Times and Money
It’s a story we hear weekly. A small business has one system for email marketing and another for contact management. Then they start selling products online so they get a shopping cart. The systems work great alone, but don’t integrate with one another causing a lot of inefficiencies in the business’ marketing and sales funnel.

“I hit a wall,” says Roeder. “Without an integrated system, I couldn’t possibly keep an accurate customer list. I was using AWeber and 1ShoppingCart and they both work really well on their own, but the problem with using them together is that when customers buy from 1ShoppingCart they have to double opt-in to get added to your AWeber list which many won’t do. So I’m spending hours manually updating contacts.”

Not only did this cause a lot of manual work for Roeder, but it put limitations in the promotions and marketing she could send out to customers.

For example, Roeder didn’t want to send an email with a discounted promotion to someone on her list that had just bought that same product at full price the previous day. When customer behavior and purchasing history aren’t tracked in a centralized system, these are the types of roadblocks that come up.

“We used to spend so much time making workarounds and manually transferring data,” says Roeder. “Now all the information that makes our business tick is in one place. Having one system that tracks leads, clicks, purchases and billings is priceless.”

Abandoning the One-Size-Fits-All Marketing Approach
Not every contact you have is exactly the same. Your contact lists can’t be lumped into one group. As the business, you need to make sure you’re sending the right message to the right people at the right time. In other words, the messages you send to your customers and prospects should be targeted to their specific needs and wants. “With Infusionsoft, I’ve decreased the number of emails I send and increased the relevancy of the content so every email is more effective and overall I get higher open rates and click-throughs,” says Roeder.

We heard this benefit from Michael Port on Monday. Infusionsoft helps businesses do permission-based marketing.

“I’m no longer blanketing my list with the same messages,” says Roeder. “Using Infusionsoft you can fine-tune and segment your lists so you’re only sending information your customers want.”

Best Lead Conversion Campaign
One of the biggest concerns businesses have with Twitter is wasting time. Roeder created a “Twitter in 10 Minutes a Day” video webinar to show businesses how to effectively use Twitter. After viewing the video, Infusionsoft sends attendees an automated email series dripping more Twitter education, and free special bonuses for buying the program. “There wasn’t a pitch to the program, it was a 100 percent content and it worked. The opt-in page converts at 40 percent.”

Keep checking the blog for more Marketing Automation Success stories like Laura Roeder.

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